9 Comments

Maslow had issues.

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Every MRA troll goes through a phase of shouting about their needs with a doctored picture of old Maslow's pyramid. I'm adding "worship and obeisance " to the physiological section, but only for me. I need it.

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This is hilarious. So, it was a joke all along?

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What part? My opinion of Maslows pyramid is it's a joke.

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Of course it was. That's why it was so funny. People take it seriously. I have actually had people tell me they reached self-actualization.

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Lol...that's hilarious!

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Like I said ;-)

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Why pick on Maslow? Psychology is a pseudoscience completely composed of subjectively diagnosed, unquantifiable pathologies that shift based on cultural trends (e.g., homosexuality was a disorder until it wasn't; gender dysphoria was a disorder until it wasn't; Asperger's was a syndrome until it became part of autism).

Compared to modern theories, such as the idea of a gender continuum, Maslow's hierarchy of needs is a straightforward set of categories that describe what most people are looking for, most of the time.

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If the joke isn’t funny for you, then move on. Maslow’s theory when applied to Marketing is a joke.

Here’s renowned marketer Mark Ritson on Maslow:

“Utter bollocks from the moment in 1943 when Abraham Maslow first published his ‘theory of human motivation’ in Psychological Review.

Maslow built his model from qualitative research on the Native American inhabitants of the Blackfoot reservation who later pointed out that his whole theory was entirely incorrect when applied to their culture and identity.

The hierarchy has subsequently been criticised on the basis of missing stages, putting stages in the wrong sequence and the fact stages change according to circumstance, culture and geography. So basically everything.

But the dreaded hierarchy proved a hit with marketers who had no formal training but wanted something scientific-looking and faintly European-sounding to beef up their empty marketing plans.

Its prevalence across every crap marketing plan (along with the equally redundant SWOT analysis) serves only one positive: to identify badly trained marketers and crappy marketers at 50 paces.”

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